1in20 is a foundation with the goal to destigmatize mental illness. Through an online platform, users can read others’ stories and share their own. 1in20’s old site was based on a simple template, and didn’t evoke the feeling and warmth the founders wanted their campaign to have.
Over the course of a weekend, I worked in a small team to completely redesign 1in20’s site. Through a combination of friendly typography + strong photography, 1in20 was transformed into something welcoming, safe, and powerful. Specifically, I was responsible for designing the herospace, assembling the homepage, and designing the call to action sections.