Hi I'm Shawna.

I believe the best work gets past pretty pixels and into something more meaningful. I'm interested in crafting user experiences that meet and support client and user needs, and in designing interfaces that direct and delight.

Working towards making the internet better, friendlier, and easier-to-use, one product at a time.

Currently, I'm a UX/UI Designer at Perpetual, working as part of a small team doing big things.

about

attempting to explain my career to my parents since 2014
so, what exactly do I do?
User Experience
User Interface
Collaboration
I create or revisit user flows and wireframes for new or existing products, tweaking the process based on best practices and user feedback and making the experience easier and more enjoyable for the end user.
I design high-fidelity digital experiences across various devices. Whether it's working within existing brand guides or dreaming up an entire new visual system, I'm attuned to design trends and what will appeal to users.
I don't know it all, but I partner with many who do. I'm comfortable discussing design decisions with CEOs, creating requirements with product managers, and working alongside developers throughout hand-off.
my experience
UX/UI Designer / Perpetual
Oct. 2017-present / New York, NY
Creating UX/UI for clients in news technology, fintech, blockchain and ecommerce sectors. Expanded and launched a digital securities platform that lead to a $3.4M raise. Designed a market-pioneering platform that streamlined relief shift placement for veterinarians. Optimized and updated a Reuters journalistic program for use in modern web browsers. Collaborating directly with clients, product managers, and stakeholders. Working iteratively through initial concepts to high-fidelity visual designs and clickable prototypes. Facilitating remote user testing. Coordinating with dev teams before and through product launches, ensuring user story objectives are met.
Freelance Designer
Nov. 2016-Sept. 2017 / Remote
Completed an MVP prototype for product-market fit tests of a digital tipping solution for the hotel industry. Collaborated remotely with a product owner/developer and a user researcher. Created user flows, wireframes, UI solutions and brand guidelines. Built clickable mobile prototypes. Incorporated user feedback in design sprint cycles.
Design + UX Intern / ICON Worldwide
July 2016-Oct. 2016 / Zürich, Switzerland
Created user flows, wireframes, and full design mockups for clients in the healthcare and tourism industries. Designed and launched an interactive microsite with wide European reach for Vifor Pharma. Interpreted comprehensive requirement documents to produce wireframes for a tablet-based test for neurodegenerative disorders.
Visual Design Intern / Code & Theory
May 2015-Aug. 2015 / New York, NY
Created content for clients such as Burger King and Maybelline. Art directed, styled, and photographed products for Fiery Chicken Fries social media campaign.
Retouched photos as well as heavy photo comping. Created and compiled client presentation decks.
software & skills
User Testing
Sketch
Adobe CC
InVision
Visual Design
Art Direction
JIRA
Principle
Agile Workflow
User Flows
User Stories
Wireframing
education
Syracuse University / S.I. Newhouse School of Public Communications
2012-2016 / Syracuse, NY
Graduated Cum Laude with a double major in Graphic Design & Art History. Winner of Outstanding Achievement in Design Award.