Beautiful Mess: A Beauty Catalogue
DATE: SPRING 2015
SERVICES: ART DIRECTION, EDITORIAL DESIGN, VIDEO EDITING
PHOTOGRAPHY + VIDEO: KEEGAN BARBER
Create a catalogue in any chosen industry, art direct and design for print, as well as create a digital component.
With Beautiful Mess, I wanted to create a messy, bold, and above all, badass beauty book. In brainstorming this project, I imagined a Jackson Pollock painting paired with Swiss type. But, cue the cosmetics. I also wrote and rewrote all of the body copy to reflect the bold, witty attitude of the brand I created.
In addition, I created an interactive iPad version of the catalogue, which includes embedded video headers.