Shawna Rabbas
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Beautiful Mess

Beautiful Mess: A Beauty Catalogue

catalogue, print

 
 

DATE: SPRING 2015
SERVICES: ART DIRECTION, EDITORIAL DESIGN, VIDEO EDITING
PHOTOGRAPHY + VIDEO: KEEGAN BARBER

THE CHALLENGE
Create a catalogue in any chosen industry, art direct and design for print, as well as create a digital component.

THE SOLUTION
With Beautiful Mess, I wanted to create a messy, bold, and above all, badass beauty book. In brainstorming this project, I imagined a Jackson Pollock painting paired with Swiss type. But, cue the cosmetics. I also wrote and rewrote all of the body copy to reflect the bold, witty attitude of the brand I created. 

In addition, I created an interactive iPad version of the catalogue, which includes embedded video headers.