Iron Deficiency Day
AGENCY: ICON WORLDWIDE CLIENT: VIFOR PHARMA
SERVICES: ART DIRECTION, BRAND DESIGN, WEB DESIGN, ANIMATION
Vifor Pharma wanted to create a standalone site to raise awareness around Iron Deficiency Day. Many people will experience symptoms without even knowing their iron levels are low. While Vifor’s main iron deficiency website is full of medical reports, they challenged us to find a more approachable way to present visitors with information.
Given the opportunity to break away from Vifor’s usual brand, I created a visual look that felt friendly and used accents to point users to vital information. The Iron Deficiency Day site became a long-scroll site with animations to help break up the wall of text that can come with medical information. Facts and data were designed to be given in just the right amount, while a mix of photos and colorful icons make them more approachable.