Swiss Luxury Hotel
AGENCY: ICON WORLDWIDE
CLIENT: SWISS HOTEL (SPEC)
SERVICES: WEB DESIGN, UI
The hotel’s current website was hard to use and confusing, as it featured a drag-to-see-more action. The site also failed to get across the unique history and charming decor details that exist within the hotel. Overall, the site structure needed a reboot and the homepage needed to appear more inviting and unique.
One unique fact about this hotel was that the interior had been completely and carefully redesigned by the owner’s wife. I chose to emphasis that by focusing on the small quirks within the hotel, be it custom aviary wallpaper or the giant camel doll that lives in the lobby. While this hotel is a luxury ski resort, its boutique size and styled interior set it apart from other hotels in the area–this homepage reflects that.