Swiss Luxury Hotel
A Swiss boutique hotel
As a team we analyzed this hotel’s current site and mapped out pain points and design blunders. While Switzerland practically invented the ski resort hotel, this particular one stood out: it had a long familial history, was recently purchased by a couple who met there years before, and had the interiors completely redesigned with thoughtful flair.
My updated version of their homepage featured a more pronounced CTA to book, while showcasing the small quirks within the hotel (custom aviary wallpaper and a giant lobby-dwelling camel doll to name a few).